Content creation can be hard to keep up with. We all know that content marketing is an essential part of any successful business strategy and yet so many people struggle to produce consistent quality content. It’s just too time-consuming! They don’t have time for it! It’s not their core business! What should they even write about? How do they come up with ideas??
If you’re having trouble creating quality, consistent content for your blog, social media, email or other marketing channels, you are not alone. I used to struggle with producing high-quality posts on a regular basis. But after developing systems for capturing and organizing my ideas, and planning and scheduling my content (using the Content Creators Planner, of course), I discovered jarvis.ai and everything changed! This tool helped me start writing more often, and more quickly, without feeling overwhelmed by the whole process.
Now, when I sit down at my desk to work on content, all of my ideas are right there waiting for me in one place and I have a brilliant writing assistant at-the-ready to help me produce content more effortlessly.
What follows are my essential strategies you can use to make your content creation more effortless which will help you produce more quality content in less time without sacrificing quality or consistency.
Plan your content
The Content Creators Planner was designed to help you develop a content plan around specific goals via our framework. But one of the most important things it does not do, however, is help you come up with those ideas.
Rather than having to come up with ideas on demand, take some time to develop a list of content topics you could write about. This will help you be more focused when it comes time to actually create your content.
Try coming up with some broad content categories first, things like:
- How to
- Case studies or customer profiles
- Frequently asked questions
- Fun facts (listicles)
- Expert round ups
- Top tips
Then, come up with specific topics within those categories to help narrow down the content you want to produce more effortlessly. That way when it comes time to create, you will have some ideas ready before getting started!
If you’re really stuck for ideas, try searching for content ideas using tools like Ubersuggest, SurferSEO, Google Keyword Planner, etc. Answer the Public is another great resource. These will show you what people are searching for, what others are ranking for, and more giving you some good starting points to get your creative juices flowing!
For more way to generate content ideas, see:
- Feeling Stuck? Content Ideas that will Inspire You AND Your Audience
- How to Enjoy Creating an Endless Stream of Content Ideas
Keep track of your ideas
Perhaps your issue isn’t coming up with ideas, but keeping track of them. (that was me until I created a system for capturing, organizing and accessing my content ideas)
Effortlessly record every idea that comes to mind, no matter from where it originates, and access them from anywhere. With a system like this, your best thoughts won’t get lost because they’ll be right there whenever you need them!
No one wants to waste time remembering things or looking for them. Especially if there is an impending deadline. Stop wasting time and energy trying to remember or find things and create an Ideabox to keep track of all your brilliant ideas and information.
Use an AI writing assistant like Jarvis.ai
Jarvis.ai is the ultimate “Easy Button” for content creation. This is seriously the most mind-blowing, game-changing tool I have ever used.
Conversion.ai is an easy-to-use piece of software that uses artificial intelligence to generate high-converting marketing copy…on demand. It’s like having an amazing copywriter writing your marketing messages for you.
It can write blog posts, Facebook ads and posts, marketing emails, copywriting frameworks, video scripts, tweets, and more. (In fact, it helped me write this post!) All you have to do is tell it about your company or product, and watch in amazement as it starts writing great copy on your screen. The better your input, the more amazing the output.
It’s even better than you think it’s going to be.
Experience it for your self with a risk-free trial. (BONUS: get 10,000 credits if you sign up with this link)
PowerTip: You can even use Conversion.ai to generate content ideas to add to your Ideabox.
Document repeatable processes
Documenting processes for both the creation of your content as well as promoting an existing piece of content will make things more effortless, freeing up your time to focus on other things. Documenting your process will also allow you to create more content with less effort.
Write down your content creation process, including any tools or apps that you use and the time it takes to complete each step so you can optimize for efficiency. Be very specific. Include videos and checklists as needed.
Content promotion is one of the most time consuming aspects of content creation. But when it’s done well, it’ll generate a lot more traffic for your site and lead generation opportunities.
Document your content creation process so that you can replicate it at a later date. What channels do you promote on? What tools do you use? How much effort does it take per channel? When throughout the day/week/month are these promotional activities taking place? Know what you’re doing and how to do it well so that you can outsource your content creation when needed and still produce high quality work consistently.
Some if the best tools for documenting processes like this are Trello, Notion and Asana, but there are many to others choose from.
Not everything has to be so hard
If you’ve been struggling to create content for your business, you may be missing out on the great benefits that come from producing quality blog posts, emails, social posts and more. And it doesn’t have to take up so much of your time and energy. By implementing these essential tools and tactics you can start creating more great content with less effort.