How it Works
How would you feel if you knew your content marketing was driving traffic and sales?
Not after the fact, but before you hit publish?
We get it. We create content too, but we've been frustrated. One of the biggest problems with content creation and marketing today is creating a content strategy that works, i.e, drives sales. There are plenty of digital tools for scheduling your content once it's created, but creating the strategy?
Nothing.
Look, we get it. We create, publish, and share our content online. But planning it all online?
It's just not the same thing as taking a pen to paper.
We've used frameworks, outlining tools, project management software, Google docs, you name it.
But it always felt like something was missing...
... until now.
The Content Creators Planner was born to solve a problem we all feel as Content Creators.
One place to map out our goals, plan our content strategy in support of those goals, decide on the content, get it on a calendar and then measure what's working.
The Content Creators Planner was created by Kim Doyal & Jodi Hersh.
After being immersed in the online marketing world for many years, we still felt overwhelmed with the amount of pieces that needed to fit together to create a content strategy that is manageable and effective. We found ourselves using multiple digital tools, all with some overlapping features, but none that really helped us create the foundation and see everything in one place.
We knew that we needed something physical that we could write in that would help us map out a content strategy with an end conversion goal in mind.
We wanted to create a planner that was specifically tailored to content marketing, social media platforms, getting results, and measuring what worked. This is the planner we wish we had when we started online marketing.
Why a physical planner?
As much as we love having an online business, we're both fans of using pen and paper. There are plenty of great mind mapping, note taking, strategizing and organizing tools online, but it’s not the same thing as actually writing things down. It’s too easy to get distracted by the use of the tool or app and the free-flowing of ideas slows down.
According to scientists from Princeton University and the University of California, typing on laptops or tablets is less effective than writing by hand. If you need to remember something, write it down, with pen and paper. “Writing notes by hand is much better for long-term memory of ideas, or conceptual information”, according to a study published in the journal Psychological Science. *see reference*
And of course, since we believe that #everythingiscontent, you can always use your Content Creators Planner to share the journey of your work with your audience.
CREATING YOUR CONTENT PLAN
Content Goals & Strategy
Monthly Goals:
Your content should support your business goals, not be an afterthought. Set your monthly goals and plan your content with a purpose.
- Set your goals
- Define your content topics
- Designate your call action
- Choose your offer/end goal
Content Strategy Map:
Once you have your goals, map out your content by deciding what will be cornerstone content, what type of content you'll create (written, audio, video), and how you’ll repurpose that into micro-content.
- Choose your content so they’re in alignment with your goals
- Decide which medium you’ll produce
- Map out micro-content from your original post
- Define the platforms for your micro-content
Plan out the conversion goal and call-to-action before you start creating content
Content Checklists
It’s way too easy to miss elements of optimizing your content. We’ve added 8 content checklists for you to make sure your content performs and supports your goals.
- Blog posts
- Podcasts
- Video
- Social
- Live stream
- Stories
- Infographic
- Interactive Content
Plan and schedule after mapping out your content
Monthly Content Calendar
Use the monthly content calendar to schedule your content campaigns along with all your promotions (paid campaigns, active funnels, and sales goals).
- List topics for the month
- Define your campaigns (organic and paid)
- Extra space to define priorities
- List promotions, active funnels, sales goals, and notes
Weekly Content Calendar
From your monthly plan, create your weekly content and marketing calendar. Schedule your content based on the marketing channel, social platform, and content status (outline, draft, publish, edit).
- Weekly thought starters (you define)
- Daily goal (towards your conversion goals)
- Blog status (outline, draft, edit, publish)
- Email marketing (outline, draft, edit, publish)
- Social posts: Select the platform, define the post
- Blog, Podcast, and Video checklists included for easy reference
Measure and track the results from your content
Monthly Statistics
Measure the performance of your content each month to track where your traffic and sales are coming from. We’ve included sales, email marketing, Messenger, and paid promotions as well content referral sources.
- Sales (goals, prior month, this month, difference)
- Email marketing
- Messenger Campaigns
- Paid Promotions
- Website traffic
- Blog, Podcast, Video and other content referral sources
Quarterly Statistics
The quarterly statistics allows you to measure your sales and content goals for the quarter, against the previous quarter, to analyze growth opportunities and acknowledge wins.
- Sales for the quarter
- Email Subscriber statistics
- Messenger Campaign performance
- Paid promotion results
- Website traffic and referral sources for the quarter
Monthly Review
It’s important to highlight your accomplishments. We’ve included thought starter questions as well as plenty of space to reflect, doodle, and map out more content for the upcoming month.
