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Creativity Published ~ No. 029

How to define better content marketing goals that drive more sales

content marketing goals

When you set better goals – goals you are truly motivated to hit, goals you have an emotional connection to — you will be better able to strategically plan content marketing activities that ultimately lead to the business growth you are after. Very often, these are oriented around sales numbers or the freedom that money provides.
In this video, I will show you how defining better content marketing goals will help you drive more sales.

Happy creating!
Jodi & Kim

PS I’d be very interested to hear what you think about this content format, so please reply or let us know in the post comments.

Things worth sharing…

Natural Technique Doesn’t Exist

It’s amazing how much we can get done simply by trying. Whether it’s writing or golf or sales, when we show up and do our best, we can make things happen. Check out what Seth Godin has to say on technique…

The Psychological Benefits of Writing by Hand

The benefits of putting pen to paper aren’t just for famous authors. For those of us who spend most days in front of our computers, writing by hand has a number of psychological benefits, in addition to giving our eyes a needed rest from the glow of the screen.

Better Together…

Creativity loves company! Tools that we use and love.


Do you ever wonder if someone is copying your content? Enter a URL into this tool and see results of duplicate content.


Emails you simple overviews of your website’s Google Analytics.

“Great content is the best sales tool in the world.”

– Marcus Sheridan

This Issue of Creativity Published brought to you by our favorite marketing automation tool – ActiveCampaign

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Create purpose driven content that delivers results

The Content Creators Planner is the one place to map out your goals, plan your content strategy in support of those goals, decide on the content, calendar your content, measure what's working, and make adjustments.


Kim Doyal

Kim Doyal
Also known as “The WordPress Chick,” is an entrepreneur, coach, podcaster, and content creator.

She has built her lifestyle business over the last 10 years using WordPress, content marketing, and through growing her community. She lives by her commitment to #JustShowUP.

Jodi Hersh

Jodi Hersh
Is a “Smartist.” Celebrating 25 years as Orange Star Design — the intersection of creativity, experience and technology.

She helps bring people’s visions to life with strategic branding, websites and marketing solutions. Jodi is also the founder of Live Love Dogs®.