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Creativity Published ~ No. 027

And the Answer is…Sales


When you know what you want, where you’re headed, and why, almost nothing can stop you.

Why are you creating and promoting content? 

Let me answer that for you, it’s sales. It is always sales.

Yes, leads convert to sales. That is part of it. But ultimately, the goal is sales. 

  • You don’t need a website, you need sales.
  • You don’t need followers, you need sales.
  • You don’t need subscribers, you need sales.

Website, followers, subscribers… are a means to the end, which is sales.

Listen, I’m a creative. I am an artist and a designer. I even have a BFA. And I love nothing more than exploring the depths of my curiosity and creativity. I am also a business person.

It’s important to know why you are creating, especially when it has a business purpose. In my journey to essentialism, I have learned to get laser-focused on those few things that have a real impact on my business. Ultimately, it all boils down to one thing:  what am I trying to accomplish in my business?  What is my real focus?

And the answer is… sales.

Now the question is, how do you use content to support that?

Happy Creating,
Jodi & Kim

Things worth reading & watching…

10 Unique Instagram Reels Ideas to Get People Watching Your Channel

Need some Instagram Reels ideas to get started on this new video channel? Here are some of the best Instagram Reels ideas to help jump-start the creative process.

email trends

Email Design Trends for 2021

Email design trends for 2021 suggest that people will be delighted to see newsletters with long text to indulge in good reading; big, bold typography to get vital information without extra effort; and interactive features to revel in dynamic user experience.

Better Together…

Creativity loves company! Tools that we use and love.

AHrefs Webmaster Tools

Ahrefs Webmaster Tools is….totally free! For the first time, you can monitor your own site – backlinks, keyword movements, watch for 100+ SEO issues – for free. It’s like Google Search Console, but more robust.


Easy way to create infographics in 10 minutes or less. Quickly turn any text- or data-heavy content into a stunning report, presentation, infographic, social media graphic, or printable.

This Issue of Creativity Published brought to you by our favorite marketing automation tool – ActiveCampaign

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Kim Doyal

Kim Doyal
Also known as “The WordPress Chick,” is an entrepreneur, coach, podcaster, and content creator.

She has built her lifestyle business over the last 10 years using WordPress, content marketing, and through growing her community. She lives by her commitment to #JustShowUP.

Jodi Hersh

Jodi Hersh
Is a “Smartist.” Celebrating 25 years as Orange Star Design — the intersection of creativity, experience and technology.

She helps bring people’s visions to life with strategic branding, websites and marketing solutions. Jodi is also the founder of Live Love Dogs®.