Creativity Published ~ No. 027

When you know what you want, where you’re headed, and why, almost nothing can stop you.

Why are you creating and promoting content? 

Let me answer that for you, it’s sales. It is always sales.

Yes, leads convert to sales. That is part of it. But ultimately, the goal is sales. 

• You don’t need a website, you need sales.
• You don’t need followers, you need sales.
• You don’t need subscribers, you need sales.

Website, followers, subscribers… are a means to the end, which is sales.

Listen, I’m a creative. I am an artist and a designer. I even have a BFA. And I love nothing more than exploring the depths of my curiosity and creativity. I am also a business person.

It’s important to know why you are creating, especially when it has a business purpose. In my journey to essentialism, I have learned to get laser-focused on those few things that have a real impact on my business. Ultimately, it all boils down to one thing:  what am I trying to accomplish in my business?  What is my real focus?

And the answer is… sales.

Now the question is, how do you use content to support that?

Happy Creating,
Jodi & Kim

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