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Creativity Published ~ No. 026
Higher Quality Content Always Wins
“OMG! Have you gotten an invite to Clubhouse yet?!”
To each, their own, but what if the answer to driving more traffic to your site wasn’t yet another social media platform? (and if you’re not familiar with Clubhouse, I briefly explain it in today’s post).
What if the answer was to create better content, but less of it?
Jodi addressed this in her post “No one really needs MORE content from you” (and is worth the time if you haven’t read it already). With this latest shiny object (Clubhouse) It seems important to continue this conversation.
I’ve been thinking about this a lot lately with the start of a new year and feeling laser-focused on the best use of my time. I love the quote I shared in the post from Malcolm Gladwell about aiming to be different, not better.
Which is so refreshing…
It’s a lot easier to be uniquely yourself. Focus on creating higher quality content, not more of it (and less consuming, more producing).
Jodi & Kim
Things worth sharing…
I absolutely LOVE that email marketing is becoming popular again (or should I say trendy?). It’s never gone away, but it requires work and consistency… something too many people aren’t willing to put in. Here are 5 new trends for email marketing in 2021. *Ecommerce email orders tripled in 2020!*
The author shares 6 Lessons from having watched all of Gladwell’s Masterclasses on storytelling. One of my favorite lessons from this article is to follow your curiosity (which is highly underrated and we should all do more often).
Creativity loves company! Tools that we use and love.
Year in review & 2021 predictions podcasts
As much as I love reviewing my own year, I love listening to what other businesses learned and what their plans are for the New Year as well.
My year in review… The Kim Doyal Show: “Accomplishments, Goals, and Thankfully a New Year KDS: 062:
Rick Mulready, The Art of Online Business Podcast: “My Lessons from 2020 + “Predictions for 2021”
The Smart Marketer Podcast: “2021 Predictions for Marketers and Digital Brands, Part 2”
This Issue of Creativity Published brought to you by our favorite marketing automation tool – ActiveCampaign
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The Content Creators Planner is the one place to map out your goals, plan your content strategy in support of those goals, decide on the content, calendar your content, measure what's working, and make adjustments.
Also known as “The WordPress Chick,” is an entrepreneur, coach, podcaster, and content creator.
She has built her lifestyle business over the last 10 years using WordPress, content marketing, and through growing her community. She lives by her commitment to #JustShowUP.