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Creativity Published ~ No. 025

Kick the new year off with an amazing content strategy

AMAZING CONTENT STRATEGY FOR THE NEW YEAR

Is 2021 going to be your year?

Of course it is! We are surrounded by opportunity. Every year is what you make it. Define success on your terms — not anyone else’s — and make it happen.

This is my favorite week of the year. I plan this week off every year. Some years more successfully than others. Sometimes I still have a few straggling client tasks to complete. Mostly, I use it for space clearing in my head and planning the year ahead. Just like how our planner is a 90-day (12-week) content planner, I plan my everything in 12-week cycles. I find it keeps me more on task, energized, and organized than annual goals. I am re-reading the 12 Week Year right now, too, to help me improve my methods and results.

Last week in Fresh Squeezed, I shared the questions I was asking myself to reflect on 2020. Yes, I know, a crazy year… but also plenty of good things happened too, there were lots of lessons learned, gratitude to feel and express, and insights to be gained.

Before diving into planning your first 90 days of content for the new year, I encourage you to take a few minutes to review this past year as objectively as you can. Use my questions as a guide, and you can use our Marketing Check-up post and worksheets to get a good look at the state of your marketing and identify where to put your focus.

It’s so tempting to declare huge audacious goals and content plans every new year — but they need to be realistic.

Kim and I were recent guests of Jeff Lerner’s youtube show Millionaire Secrets and one of the golden nuggets that came up was the concept of strategic, consistent, and prolific.  I think strategic and consistent are far more important than prolific. Set yourself up to succeed by planning realistically.

If you’ve got five minutes, I’ve got 5 tips to help you plan an amazing content strategy to kick off your new year…


Happy Creating,
Jodi & Kim


Things worth reading & watching…

The Creative Learning Spiral

The creative life is not linear. It’s not a straight line from point A to point B. It’s more like a loop, or a spiral, in which you keep coming back to a new starting point after every project. No matter how successful you get, no matter what level of achievement you reach, you will never really “arrive.” Other than death, there is no finish line or retirement for the creative person.

Increase Your Reach 10x by Turning Blog Posts into Videos

Video receives more engagement than text and other mediums. Internet users are increasingly more interested in visual content than written content and are more interested in consuming content from social media than from blogs. Here’s why it’s a great idea to repurpose content by turning your blog posts into videos…


Better Together…

Creativity loves company! Tools that we use and love.

Videolicious

I love this little app! Use it to make quality videos faster with automatic video editing — complete with teleprompter scripts, product footage, logos, lower thirds, watermarks and music.


Placeit

Realistic product mockups, PLUS easy to use video templates for making one of a kind intros and promo videos.


This Issue of Creativity Published brought to you by our favorite marketing automation tool – ActiveCampaign


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THE CREATORS

Kim Doyal

Kim Doyal
Also known as “The WordPress Chick,” is an entrepreneur, coach, podcaster, and content creator.

She has built her lifestyle business over the last 10 years using WordPress, content marketing, and through growing her community. She lives by her commitment to #JustShowUP.

Jodi Hersh

Jodi Hersh
Is a “Smartist.” Celebrating 25 years as Orange Star Design — the intersection of creativity, experience and technology.

She helps bring people’s visions to life with strategic branding, websites and marketing solutions. Jodi is also the founder of Live Love Dogs®.