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Creativity Published ~ No. 021

simplicity is essential

In one sentence, tell me, who are you?

In one sentence, tell me, what do you do?

In one sentence, tell me, why does it matter?

Mandatory brevity makes you really have to think about your answer, doesn’t it?

I repeatedly encounter people who have a good handle on what they do and who they do it for but they have a hard time communicating it succinctly. And even more, they struggle to articulate why it matters.

I’ve talked before about how much noise there is out there and how important it is to stand out and be a clear signal in that fog. I think a big key to that is saying less.

Not necessarily short content — rather, get to the point and stick to it…

Happy Creating,
Jodi & Kim

Things worth reading & watching…

Instagram Expands Guides Feature to All Users

Initially limited to a select group of creators, Guides are now becoming available to all users, and expanding to include Products, Places and Posts.

“The first thing you should always sell is joy.”

Dorie Clark & Shark Tank’s Robert Herjavec discuss what it takes to survive and thrive in business during the pandemic.

Better Together…

Creativity loves company! Tools that we use and love.

Marketing Templates

A free library from Brian Dean (Backlinko) that contains templates for blog posts, SEO campaigns, outreach emails, press releases, Facebook ads, and more.


Easy print-on-demand drop shipping and fulfillment services, under your brand.
Free signup – No order minimums

We use it for our Creators Manifesto.

The hustle culture is something that tends to be glorified in the online

I took my childhood urge to make things and turned it into a thriving career as a designer and artist.

For just shy of 3 decades, I’ve been helping clients with everything from logos and print materials, to websites, apps, album covers, merchandise, displays, marketing promotions and more. I’ve worked with everyone from solopreneurs and small businesses to Fortune 500 companies, indie musicians and even a few rock stars.

I’m interested in doing great work and helping exceptional people like YOU bring your visions to life. If that sounds good, follow my Fresh Squeezed, essential ideas about branding, marketing and growing a small business.

Every Tuesday, I’ll be sharing my ongoing journey and things I am learning that may also help you reach your goals.

Holiday Savings are Here

Save big with one of our new special bundles!

Print, Digital, and Trello Planner Bundle

Purchase any one of our BFCM special deals and be automatically entered to win a FREE Strategy Session with Kim & Jodi!

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Kim Doyal

Kim Doyal
Also known as “The WordPress Chick,” is an entrepreneur, coach, podcaster, and content creator.

She has built her lifestyle business over the last 10 years using WordPress, content marketing, and through growing her community. She lives by her commitment to #JustShowUP.

Jodi Hersh

Jodi Hersh
Is a “Smartist.” Celebrating 25 years as Orange Star Design — the intersection of creativity, experience and technology.

She helps bring people’s visions to life with strategic branding, websites and marketing solutions. Jodi is also the founder of Live Love Dogs®.