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Creativity Published ~ No. 016

There Are No Emergencies in Marketing

This time of year there seems to be a flurry of marketing emergencies.

As a done-for-you service provider, I frequently encounter people with extreme urgency for their marketing projects. This extreme urgency is because they are reacting to some problem or need that could have been prevented with proper planning and execution.

They may be looking for new brand messaging or visual design, revamped websites, marketing automation, content strategies, holiday promotions, and more. Awesome — I’d love nothing more than to help them with all of that.

But, my friends, these things take time and require research, creative thinking, iteration, execution, and testing.

There are no emergencies in marketing. There often is, however, a lack of planning, preparation, and perspective.

With only about two and a half months left in this crazy year, have you started thinking and planning yet for 2021?


Things worth reading…

Content Upcycling

How one piece of content can go the distance. Upcycling is about designing content in the context of where you’re publishing it, so you can provide each platform with the best content for that platform.

How Josh Spector amassed 25,000 subscribers for his newsletter

Simon Owens recently interviewed Josh about how he grew his audience, the role his newsletter plays in his consulting business, and why he thinks so many writers are approaching paid newsletters the wrong way.


Worth exploring…

Creativity loves company! Tools that we use and love

Tables by Google

A new product from Area 120 by Google, Tables helps teams easily track & automate tasks, enabling them to save time and work smarter. Looks like an interesting option for task management, support desk tickets and more.
Free and Paid plans available


Pencil and Paper

Often, the best tool for the job is the one right in front of you! I literally take notes with a pencil in a notebook all throughout the day and later put anything important into Asana tasks. Try it, you’ll like it!


Content Marketing Accelerator:
Dec 11-12, 2020

Join us for our first live Content Marketing Accelerator!

Through 2 days of live workshops with us, you will create your 90-day plan:

  • Set goals
  • Map your strategy
  • Determine what content you will create
  • Calendar campaigns, promotions and tasks
  • Determine what KPIs to monitor and measure
  • Plus access to both Kim and Jodi as well as other participants
  • You’ll also receive a new Planner in the format of your choice.


We’re fired up to help you plan for success in 2021! Will you join us?

Sign up here for early notification!

 

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THE CREATORS

Kim Doyal

Kim Doyal
Also known as “The WordPress Chick,” is an entrepreneur, coach, podcaster, and content creator.

She has built her lifestyle business over the last 10 years using WordPress, content marketing, and through growing her community. She lives by her commitment to #JustShowUP.

Jodi Hersh

Jodi Hersh
Is a “Smartist.” Celebrating 25 years as Orange Star Design — the intersection of creativity, experience and technology.

She helps bring people’s visions to life with strategic branding, websites and marketing solutions. Jodi is also the founder of Live Love Dogs®.