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WEEKLY NEWSLETTER FOR CONVERSION DRIVEN CONTENT CREATORS

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Creativity Published ~ No. 042

Lately, I’ve been thinking about the 80/20 rule. It’s been said as creators we should spend 80% effort creating vs. 20% consuming content. And also, we should be devoting 20% effort to creating new content vs. 80% promoting it.

So, exactly how much new content is that? 🤪

My friend Wayne and I were chatting about how I struggle with my own content creation. Does this sound familiar? I have so many competing priorities that I often feel stress when it’s time to create new content. I never want to hit publish just for the sake of it. I don’t want to add to the overwhelming amount of noise in our lives. I want to create good and valuable content which sometimes is an obstacle in and of itself because I put it off and stress about it. As he and I talked, he said something brilliant that really struck me…

Reducing friction around the activity is key. Yes!  💥

That got me thinking about what things cause that friction, which are entirely in my control. How can I reduce the friction and make my process smarter, better, and easier?

Read more: How to make your content marketing smarter, better, and easier

Happy creating!
Jodi & Kim


Things worth sharing…

Five Strategies to Help You Break Through the Noise
Shama Hyder, Social Media Guru interviewed by Dorie Clark on Five Strategies to Help You Break Through the Noise. Hyder believes the most impactful social content these days has three key characteristics: It’s compact, consistent, and creative…
Related: No one really needs MORE content from you

The Entire Content Creation Process in 17 Steps and a Single Flowchart
I discovered this one via Ann Handley’s fantabulous fornightly newsletter Annarchy. So many good insights here it is hard to choose a favorite!
Related: 
Blog Post Checklist

Five reasons to take the blockbuster approach to creating content
Higher quality content is more likely to be shared, there’s less competition for more in-depth articles, and blockbuster articles build your reputation.
Related: 
3 Types of Pillar Page


Better Together…

Creativity loves company! Tools to test and try…

  • Convertbox
    I’m certain we have shared this one before, but this is the greatest lead capture and segmentation tool I have ever used — and I’ve tried a lot of them. Lifetime pricing is still available and well worth it.
  • Vidnami
    This point and click video maker for those with little to no editing experience. Vidnami automatically combines your text, clips, voice track, and music. No video editing experience needed. Try it for free.
  • Templana
    If you are an Asana user, check out Templana’s library of pre-built Asana projects and tasks for all sorts of things (i.e. website launch checklist, SEO checklist, project management, etc.)


Do you really need to think more, or is it simply a matter of doing the work?

– James Clear

Until next time!

Happy Creating,

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THE CREATORS

Kim Doyal

Kim Doyal
Also known as “The WordPress Chick,” is an entrepreneur, coach, podcaster, and content creator.

She has built her lifestyle business over the last 10 years using WordPress, content marketing, and through growing her community. She lives by her commitment to #JustShowUP.

Jodi Hersh

Jodi Hersh
Is a “Smartist.” Celebrating 25 years as Orange Star Design — the intersection of creativity, experience and technology.

She helps bring people’s visions to life with strategic branding, websites and marketing solutions. Jodi is also the founder of Live Love Dogs®.