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Creativity Published ~ No. 041

Maybe it’s because I’m back in California for a bit but it’s certainly starting to feel like summer is right around the corner (although a friend shared that it was snowing in Massachusets this week… brrr!).

You don’t realize how much you miss the sunshine until it comes back and you feel motivated and ready to take on the world.

That’s kind of how I feel when I find a new strategy I can try with my content too. With organic reach being harder, we have to get creative with how, when, and where we promote our content.

It’s important to keep doing the things that are working, but what if you added in ONE new strategy or tried one new method once or twice a month?

And what if you gained even a handful of new, quality subscribers and a couple of customers a month?

Wouldn’t it be worth it?

Content promotion is just as important as the content itself. 

Here are 10 Fun, Easy, and Unique Ways to Promote Your Content

And if you’re doing something a little outside of the box that’s working, we’d love to hear from you. Just hit reply and let us know! 

Happy creating!
Kim & Jodi

Things worth sharing…

Create better landing pages
No matter how many times you create landing pages – whether they’re sales pages or simply an opt-in page, there’s always room for improvement. This free mini-masterclass (i.e., long article), will teach you how to create more effective lead-generating landing pages.
Increase your email click-through rate

Are you ready to try these trigger words?
Don’t be afraid of using language that is outside of your comfort zone when it comes to copy. To quote advertising legend David Ogilvy: “On average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.”
Book: Words that Sell

My SEO Journey with James Rose
James Rose is a good friend of ours and he’s written an excellent blog post on how he’s focused on relationships for link building and growing authority. SEO is definitely the long game and James is a great example of when that work pays off.
Tool: SurferSEO

Better Together…

Creativity loves company! Tools to test and try…

  • Bonjoro
    Take personalized messages to a whole new level! Bonjoro allows you to create custom videos to send to your customers and clients. I tested this a few years back and I think it might be time to give it a go again! 
  • SkedSocial
    Another option for all your Instagram scheduling needs. Automatic posting, auto-post across platforms, tags, hashtags, analytics & more! You can try SkedSocial with a free 7-day trial.
  • Piktostory
    A new video editing tool from the creators of Picktochart (a graphic design tool). This looks like a SUPER easy way to repurpose video with easy editing options for social sharing as well. It even includes automated subtitles. Try Piktostory for free (two videos total).

Often it is tenacity, not talent, that rules the day.

– Julia Cameron

Until next time!

Happy Creating,

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Kim Doyal

Kim Doyal
Also known as “The WordPress Chick,” is an entrepreneur, coach, podcaster, and content creator.

She has built her lifestyle business over the last 10 years using WordPress, content marketing, and through growing her community. She lives by her commitment to #JustShowUP.

Jodi Hersh

Jodi Hersh
Is a “Smartist.” Celebrating 25 years as Orange Star Design — the intersection of creativity, experience and technology.

She helps bring people’s visions to life with strategic branding, websites and marketing solutions. Jodi is also the founder of Live Love Dogs®.