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Creativity Published ~ No. 038
We thought we’d try something a little different this week, and we’d love your feedback.
You might notice that the newsletter looks a little different this week… don’t worry, it was intentional.
We want to make this as easy as possible to digest and consume. As newsletters continue to grow (I predict that newsletters will simply become a standard type of content, much like blog posts, videos, etc.) it’s important to evaluate how effective they are.
Jodi and I thoroughly enjoy doing “Creativity Published” but felt like we needed to shift things a bit, which is what you’re seeing today.
Content marketing (and creation), is an ongoing process.
Figuring out what works, what doesn’t, and where you get the best results from your time and effort is something that should be evaluated all the time (not to mention it keeps things a little more interesting, wouldn’t you agree?).
This also ties in nicely with this week’s post.
With so many places to create, promote, and share your content you might find yourself feeling a little overwhelmed with everything you “think” you need to be doing.
You don’t have to be everywhere and “keep up” with every new tactic, or platform.
In fact, you’re much more likely to get better results (and faster), when you choose a few things to focus on and do it consistently.
Read “You Don’t Need to Keep Up with ALL the Content ALL the time” here.
And let us know what you think of the new format of the newsletter… you’re the reason we do this.
Kim & Jodi
Things worth sharing…
Ramit Sethi, of “I Will Teach You To Be Rich” is one marketer I follow and read pretty consistently. His no-nonsense and direct approach to life and business really resonates with me. Even if you’re dialed in with your business and what you do, this article has some great points about running your business (and will probably give you some additional ideas).
Read “The BEST Online Business Ideas You Should Copy” here.
As much as I love using headline writing and copywriting tools, sometimes it’s better to simply be direct and to the point (this also means writing for your audience, not the search engines). Some of the content I’ve received the most engagement on has nothing to do with keywords or clever headlines. Read “Why You Don’t Need to Overthink Your Headlines” here.
Creativity loves company! Tools to test and try…
- HEY made waves this past year when they debuted. If you’re not familiar with HEY it’s a new email client. It looks amazing, but I’m too vested in Gmail and my G Suite account to switch. It looks like they’re getting into the publishing and newsletter game as well. They’ve added “HEY World” which allows you to basically send an email and publish a newsletter at the same time.
Check out HEY world here.
Related: HEY for email
- Kiwi: Speaking of email, this tool is my “go-to” for my Gsuite and Gmail. I can have multiple Gmail accounts in one window and it gives me all my GSuite publishing tools in the same place as well. Basically allowing me to use all my Google tools as desktop apps. Get the 15-day trial of Kiwi for Gmail here.
Related: tabExtend for Chrome will keep your open tabs under control
- Fast: We haven’t tried this yet, but I’d love to see how this impacts our mobile sales. If you sell online, you know you need to make sure your mobile checkout is as easy as possible. Checkout Fast for WooCommerce here.
Related: Studiocart for easy checkout and funnels on WordPress
“Content marketing is a commitment, not a campaign.”– John Buscall
Again, we’d love to hear your feedback on this format of the newsletter. Text-based emails tend to be much easier to consume on mobile (and for us with older eyes, on desktop too haha). Just hit reply and let us know what you think!
Until next time!
This Issue of Creativity Published brought to you by
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The Content Creators Planner is the one place to map out your goals, plan your content strategy in support of those goals, decide on the content, calendar your content, measure what's working, and make adjustments.
Also known as “The WordPress Chick,” is an entrepreneur, coach, podcaster, and content creator.
She has built her lifestyle business over the last 10 years using WordPress, content marketing, and through growing her community. She lives by her commitment to #JustShowUP.
Is a “Smartist.” Celebrating 25 years as Orange Star Design — the intersection of creativity, experience and technology.
She helps bring people’s visions to life with strategic branding, websites and marketing solutions. Jodi is also the founder of Live Love Dogs®.
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