Creativity Published ~ No. 048

Holy moly it’s already June. How are your marketing efforts going? Have you been able to hit your goals? Are you consistent with your efforts? Is traffic increasing? Number of leads? How about conversions and sales? Whew! ????

With as much in the rearview as there is ahead, this is the perfect time to take a step back and evaluate how things are going and make any needed course corrections.

Most of us know that it’s important to do a mid-year review, but we never actually get around to doing it. The problem is that when you’re busy running your business every day, it can be hard to find time for things like this.

You are not alone! I’ve been there. But if you really want to improve, then taking time to review things is a must to help you understand what’s working, what isn’t, and where there are opportunities for improvement. It also helps create a roadmap for future success!

When it comes to digital marketing there are often tons of activity, many moving parts, and no shortage of things to measure. You may be spending money getting traffic, but is it converting to leads? To sales? Which activity is driving that and which isn’t? You may be creating tons of content, but is it getting traffic, and engagement? Which posts are converting better leads?  

Our mid-year Marketing Assessment post (updated for 2021) will help you makesure your efforts are paying off, get some clarity, and to make informed decisions about what to do next.

Click here now and take the Mid-Year Marketing Assessment!

Happy creating!
Jodi & Kim

Marketing Strategies to Boost Your Brand’s Authority Effectively and Ethically
[Entrepreneur.com]
From scrolling down your YouTube reel and clicking video after video with deceptive and even unrelated thumbnails to downloading software and buying products with totally misleading ads, unethical marketing is becoming a sad feature of today’s advertising. 
RELATED: Road to building authority brand website with Kim Doyal – SWC 02

This Entrepreneur’s Communication Skills Helped Her Turn An Idea Into A $150M Brand
[Forbes]
Along the way to building a popular lifestyle brand, Kara Goldin discovered the power of storytelling to grab attention and attract loyal customers. 
RELATED: The Right Story: The Secret to Spreading Your Ideas (Bernadette Jiwa)

Who Will Amplify This? And Why?
[Rand Fishkin]
You’ve created a stellar email newsletter, but few subscribe. You’ve launched an intriguing podcast, but listeners are nonexistent. You’ve published an exceptional blog post, a compelling research report, a remarkable webinar, a top-notch video, a stunning visual… but the audience just isn’t showing up.
RELATED: 10 Fun, Easy, and Unique Ways to Promote Your Content

• thruuu
  thruuu is a free SEO tool and SERP Analyzer that provides a detailed overview of the top 100 results on Google Search for any keyword, country, location or device. It analyzes organic pages, paid results, questions, related searches, top stories, videos, images, local pack, knowledge graph and featured snippets. Start for Free, Pay as you go.
• FlipHTML5
  FlipHTML5 is a free Flip Book Maker designed to convert PDF and Images to HTML5 & jQuery based page flip eBook, making PDF files more interactive. Great for magazine, catalogs, and more. Try it for free.

“Marketing without data is like driving with your eyes closed.”

– Dan Zarella

Until next time!

Happy Creating,

This Issue of Creativity Published brought to you by