A Trello board for the Content Creators Planner wasn’t in our original plan of products.
Obviously we’re big believers in using pen and paper for planning.
Not only because we like it, but because there’s massive value in the process and how our brains work. We’ve shared a handful of reasons for this in previous posts (and science backs us up on this), so we won’t go back over them here, but needless to say, the Content Creators Planner will always be our core product and everything else we create will be to support that.
That being said, there are a couple of questions that have come up that have given us reason to pause and think about the best way to serve our customers.
One of the questions we get most often is whether or not the digital version (PDF) is fillable.
The simple answer is no.
The not-so-simple answer will be explained in a forthcoming blog post, but the primary reason is that there are usability issues with some of the form fields based on the size of the fields.
Could we still create it?
Sure, but outside of the time it takes to do that, we have very strong feelings as to why the planner isn’t really suited for a fillable PDF.
Back to the Trello board.
One of the reasons people have asked us about having a fillable PDF is so they can collaborate with team members. Many people with online businesses don’t work in the same location as their employees or contractors (Jodi and I are on separate sides of the country ourselves). Having everything online and accessible to people who need it is a standard business practice.
Another reason is that not everyone wants to use a pen and paper.
Some people are trying to minimize the paper in their lives for environmental reasons and others just prefer doing everything online (someone actually said having a physical planner felt like a step backward… sigh).
Either way, the primary reason we created the Content Creators Planner was not because we wanted a physical product (although I have to tell you, that has been a hell of a lot of fun), it was because we wanted people to create a content strategy based on their business goals, not on the theory that ‘more is better’ (we’re going to save that rant for a podcast at a later date 😉 ).
There is so much noise online and it’s exhausting.
Creating content for your business should be enjoyable. You get to share your passion and purpose with the world, it shouldn’t feel like a chore. We also want you to create higher quality content that continually brings in results, not quick hits just to be seen at the moment.
People started commenting on the threads of some of our ads that they would be interested in a Trello board version of the planner.
Yes, our minds were blown.
We hadn’t even thought of taking the framework of the planner and putting it into an online planning tool (we have been asked if we would do a SaaS version… and the answer to that is also no).
Once one person had shared that they would be interested in a Trello board of the planner more people started commenting that they would also be interested and here we are… creating a Trello board version of the planner.
Depending on how well this product does we may look into creating additional versions for other platforms (Asana as an example).
What this looks like:
The first-round draft of the planner is just about completed.
Once this is done we need to create a sample of it in use (in the digital and physical planner we have a sample business showing how to use the planner). We’ll follow the same guidelines and create a fictitious business and then fill in the Trello board (for one month), with those particular businesses goals in mind.
We will also have a masterclass that complements the Trello boards.
The class will be the same framework as the current masterclass (which is being re-done by the end of the first quarter), so if you have that class and are familiar with Trello you probably don’t need it (although we may offer a pretty sweet deal on the bundle of both the board and the class).
There will be a few additions for our Trello board customers that don’t currently accompany our other products:
- Link to a custom Google analytics dashboard
- Link to a Google sheet for tracking data
We’ll probably offer both of these as free downloads to our existing customers (it’s easier to track data online and the analytics dashboard is just cool).
So far, we’re loving how this is coming together.
In addition to the fictitious business we’re going to use for the boards, we’ll be adding some images and links where it’s helpful (ex: for the tracking and measuring boards we want you to be able to access the Google sheet from within your board).
We’ll have sample images for micro-content and the checklists will go a little more in-depth with tips and guidelines.
Example: for the micro-content, we want to make sure to list appropriate image sizes within the cards.
And much like the planner, we’re sure that we’ll get requests or suggestions after people start using it (not to mention all the options for utilizing additional features for paid Trello power-ups).
Here’s a little sneak peek (and the backgrounds will be changing, even though you’ll be able to change these to whatever you want):
Get the Content Creators Planner for Trello below!