Small Business Marketing Self-Assessment: What Gets Measured Grows
Do you know how to measure your marketing efforts to see what is working vs what is not? You’ve heard it before. You need to measure what you…
Read MoreAnd the answer is…Sales
When you know what you want, where you’re headed, and why, almost nothing can stop you. Why are you creating and promoting content? Let me answer that for…
Read More5 tips for kicking the new year off with an amazing content strategy
Is 2021 going to be your year? Of course it is! We are surrounded by opportunity. Every year is what you make it. Define success on your terms…
Read MoreNo one really needs MORE content from you
No one really needs MORE content from you. What if I told you that Nobody really wants more information from you. Nobody wants your free plus shipping book. Nobody…
Read MoreI am the obstacle in the pathway of all human progress
I am the obstacle in the pathway of all human progress. Dunno about you, but I sure feel like that some days. I often describe my job as…
Read MoreHow to Enjoy Creating an Endless Stream of Content Ideas
Content ideas seem to fall under the realm of feast or famine. We either have a ton of ideas (and not enough time) or sit wondering what to…
Read MoreContent Marketing Calendar Must-Haves
The idea of creating and using a content marketing calendar isn’t new or revolutionary. Yet it still seems to elude most content creators. Take a minute…
Read MoreAre you committing random acts of content?
It happens. You’re on a deadline or have a jolt of inspiration and you click publish and share. And then weeks go by. Sometimes months. And then it…
Read MoreWhat Does Success Look Like?
Defining Your Marketing Goals If we were to be celebrating your success 90-days from now, what would that look like? How many visits? How many leads? How many…
Read MoreCrush Your Goals with the Urgent-Important Matrix
“What is important is seldom urgent and what is urgent is seldom important.”~ Dwight D. Eisenhower My friend Jeff used to say he was busier than a one-armed…
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