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Creativity Published ~ No. 56


One of our goals here is to make things easier for you.

Sometimes I think with online marketing that’s a bit of an oxymoron. 😉

There are so many moving parts to get going and then you need to make sure that they’re all working together, whether that’s directly (through something like an integration) or supporting the end goal (driving traffic to your website).

There isn’t really one place you can go online to learn everything you need to know (and I don’t know that I’d trust it anyway, since the internet moves at lightning speed), but there are a few things that when done consistently and done well, will help you achieve your goals of a successful online business (even if your online presence is supporting your offline business).

I’ve said before how you’re never really “done” in this space.

There is always more you can do… more content to create, more people to connect with, more conversations to be had, more strategies to learn.

I try not to think too much about it too frequently or it becomes overwhelming.

This is why I wrote this post.

There are 3 things you need to do, regardless of every other strategy or tactic available, that will guarantee your success online. Keep in mind each of these 3 things goes way deeper than I’ve included in this post, but if you keep coming back to these 3 things I guarantee you’ll reach your goals sooner rather than later.

Read “Success Online Will Always Come Down to 3 Things” here.

Happy creating!

Kim and Jodi

Things worth sharing…

The Ultimate Guide to All Types of Videos and When to Use them
I’ve accepted the fact that I should probably start ‘upping’ my video game. However, I need a plan and a strategy. This post is a great guide for thinking through and planning a video content strategy.
Related: The Ultimate Guide to Video Marketing

NEW Facebook audio features
I love that audio is getting all kinds of love these days. I know video is powerful, but audio doesn’t require me to get “ready” (just keeping it real for you). Looks like Facebook is putting a lot into their upcoming audio products.
Related:
Why Social Audio is on the Rise and What You Should Do About it

Easy-to-Apply SEO Strategies to Grow Your Podcast
I treat my podcast posts just like any other posts when it comes to SEO strategies. This post gives you some tips and guidelines as well as some insights into how Google is putting more into search for podcasts.
Related:
How to Write a Podcast Description that Turns Scrollers into Listeners


Better Together…

Creativity loves company! Tools to test and try…

  • SideNotes
    This app should hopefully save me from the zillion sticky notes I end up with all over my desk. An app (Mac only) that makes it easy to jot notes down in a sidebar that you can hide and access easily.
  • Revive Old Posts
    Updating and sending traffic to old content is a great SEO strategy that most of us probably forget to implement (note to self here). This free WordPress plugin makes it easy to schedule posts and share directly to your social profiles (and a lot more).
  • LemonSqueezy
    Sell digital products the easy peasy way. Confession: thats’s their tagline. This looks like a great alternative to Gumroad (and actually “looks” better). If you want to sell digital products (and create a store), this could be a great solution (and if not, at least go to the site and check out their chat bubble on the bottom right. It’s hilarious).

“What we choose to focus on and what we choose to ignore – plays in defining the quality of our life.”
– Cal Newport, Deep Work

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THE CREATORS

Kim Doyal

Kim Doyal
Also known as “The WordPress Chick,” is an entrepreneur, coach, podcaster, and content creator.

She has built her lifestyle business over the last 10 years using WordPress, content marketing, and through growing her community. She lives by her commitment to #JustShowUP.

Jodi Hersh

Jodi Hersh
Is a “Smartist.” Celebrating 25 years as Orange Star Design — the intersection of creativity, experience and technology.

She helps bring people’s visions to life with strategic branding, websites and marketing solutions. Jodi is also the founder of Live Love Dogs®.