Creativity Published ~ No. 054

WEEKLY NEWSLETTER FOR CONVERSION-DRIVEN CONTENT CREATORS

Creativity Loves Company
Get out of your head ~ Get inspired ~ Learn new techniques

Hi %FIRSTNAME%,

How’s it going over there? Are you creating lots of content? Are you capturing leads with it? Even better, are you generating sales from it?

I strive to focus my efforts on those essential things that have the most impact. The Pareto principle states that for many outcomes, roughly 80% of consequences come from 20% of causes (the “vital few”).

When it comes to creating and promoting content, one of the most important elements is the call-to-action, and for many, it is an after-thought. Even worse, I see many posts that don’t have one at all. What a missed opportunity that is.

Without calls to action in our posts, the reader is left to meander their own path without the benefit of our expert guidance. And worse, we cannot reach them unless we have their contact info or pay for retargeting ads.  We’ll be lucky if that reader ever returns to our site. 

One of the page templates in the Content Creators is for Monthly Campaigns. It has 4 quadrants: Goals for the Month, Content Topics, Calls to Action, and Offer. Our intention is that you are very intentional and strategically plan these things out BEFORE you start creating content.

How are you approaching your CTAs? Is it the last thing you think about when creating your content? Are you strategic with them? Do you have unique ones for each content topic in your blog? Do you have just one throughout all your content? 

How do you choose the right call-to-action for your posts?

Happy Creating,

How to create short videos for social media (including 7 excellent examples)
Videos are becoming the most popular content type on social media. Learn how to create engaging social media videos and be inspired by these examples.
Related: 10 unique Instagram Reels ideas to get people watching your channel

Creating Content For Every Stage Of The Customer Journey
In this episode of the Duct Tape Marketing Podcast, John Jantsch talks about planning your content by the customer journey stage. Content can’t be viewed as a bunch of one-off projects. The creation of it needs to come out of one comprehensive strategy.
Related: And the answer is…Sales

10 Fill-In-The-Blank Headlines You Can Use To Create Effective Content
A good one from Josh Spector — Fill-in-the-blank headlines you can use to generate ideas for effective content and provide value to your audience.
Related: CoSchedule Headline Analyzer

• Maze.co
  Access a library of 50+ pre-built user tests and surveys, ready for you to copy, customize, and share with your own users. From content, concept, and usability tests to feedback surveys and beyond – find inspiration and collect insights faster with Maze.co Templates
• Audiblogs
  Turn articles into podcasts: Like Pocket in podcast form, Audiblogs takes any article on the web and reads it aloud. The web version works well enough, but if you head to Audiblogs’ settings, you’ll get a unique feed URL to load into your podcast app of choice. That way, you can stop hoarding articles in your browser tabs and just listen to them later.

“The only race that matters is your own.”

– James Clear

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