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Creativity Published ~ No. 035
Have More Fun with Content Promotion and Absolutely Less Time Creating it
There’s something a little sad about spending time and energy creating a piece of content, then publishing it, and it never gets the love and attention it deserves.
No matter how great the content is.
It’s crickets. ????
Most of us spend too much time creating new content, over and over again, without ever really getting traction and leverage from the work we’ve already done.
What if you could?
What if you could create one really good piece of content, that truly solved a problem for your audience, and instead of moving on to the next thing, you decided to focus only on promoting that content for 30 days straight?
Have you ever heard the saying:
It’s not the best content that wins. It’s the best promoted content that wins?
It’s true.
You know what they say, the squeaky wheel gets the grease (yes, totally dating myself here).
Before you jump into a long involved content promotion practice, start with a few simple things you can do every time you publish and then move onto the next.
Happy creating!
Kim & Jodi
Things worth sharing…
Your First Year of Doing Anything is the Hardest
This is a quick and powerful article that serves as a reminder that things are always hardest in the beginning. Content marketing is the long game and if you can get through the first year you’ll reap the rewards.
How Professional Creators Distinguish Paid Content From Free Content
After years and years of hearing people preach to “give it all away” when it comes to content, there’s a shift towards paid content (or gated content). Here’s a great guide on paid vs. free content.
Better Together…
Creativity loves company! Tools that we use and love.
Lunatask
Sometimes a project management tool is too much. Check out Lunatask for creating to-lists, habit trackers, and a Pomodoro timer.
UpViral
Hosting a contest or giveaway that has a social sharing component is a great way to grow your list and get visibility with your brand. UpViral is a great tool to run your contests!
“Have no fear of perfection, you’ll never reach it.”
– Salvador Dali
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THE CREATORS
Kim Doyal
Also known as “The WordPress Chick,” is an entrepreneur, coach, podcaster, and content creator.
She has built her lifestyle business over the last 10 years using WordPress, content marketing, and through growing her community. She lives by her commitment to #JustShowUP.
Jodi Hersh
Is a “Smartist.” Celebrating 25 years as Orange Star Design — the intersection of creativity, experience and technology.
She helps bring people’s visions to life with strategic branding, websites and marketing solutions. Jodi is also the founder of Live Love Dogs®.