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Creativity Published ~ No. 031

How to easily find your 3 most important conversion rates

Conversion rates

Conversion rates are one of the most important key performance indicators (KPI) in digital marketing.

You may be spending money getting traffic, but is it converting to leads? To sales? Which activity is driving that and which isn’t? You may be creating tons of content, but is it getting traffic and engagement? Which posts are converting better leads? How much traffic do you need to reach specific sales goals?

Knowing these numbers will help you better determine whether you should focus on increasing traffic, optimizing your conversions, or both!

In this week’s post, I show you how to easily calculate three of your most important conversion rates.

Happy creating!
Jodi & Kim

Things worth sharing…

Habits for Smart Writers

If you struggle with constantly coming up with content ideas, this post by Anangsha Alammyan is for you…She shares her process of generating ten ideas, outlining two of them every day—and ultimately hitting publish with consistency.

Obvious to you. Amazing to others

Are you holding back something that seems too obvious to share? Brilliant observations by Derek Sivers…Check the animated video that goes along with it.

Better Together…

Creativity loves company! Tools that we use and love.


The most reliable HiFi audio and video podcasting platform. Record podcasts in studio-quality from your web browser.
Unlimited guests and recording time during COVID outbreak.


Free, open-source motion graphics program that lets you turn your audio into custom, shareable videos. Combine text, images, animations and effects to create stunning, unique visuals.

“If you’re not putting out relevant content in relevant places, you don’t exist.”

– Gary Vaynerchuk

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Kim Doyal

Kim Doyal
Also known as “The WordPress Chick,” is an entrepreneur, coach, podcaster, and content creator.

She has built her lifestyle business over the last 10 years using WordPress, content marketing, and through growing her community. She lives by her commitment to #JustShowUP.

Jodi Hersh

Jodi Hersh
Is a “Smartist.” Celebrating 25 years as Orange Star Design — the intersection of creativity, experience and technology.

She helps bring people’s visions to life with strategic branding, websites and marketing solutions. Jodi is also the founder of Live Love Dogs®.