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Creativity Published ~ No. 031
How to easily find your 3 most important conversion rates
Conversion rates are one of the most important key performance indicators (KPI) in digital marketing.
You may be spending money getting traffic, but is it converting to leads? To sales? Which activity is driving that and which isn’t? You may be creating tons of content, but is it getting traffic and engagement? Which posts are converting better leads? How much traffic do you need to reach specific sales goals?
Knowing these numbers will help you better determine whether you should focus on increasing traffic, optimizing your conversions, or both!
In this week’s post, I show you how to easily calculate three of your most important conversion rates.
Jodi & Kim
Things worth sharing…
If you struggle with constantly coming up with content ideas, this post by Anangsha Alammyan is for you…She shares her process of generating ten ideas, outlining two of them every day—and ultimately hitting publish with consistency.
Creativity loves company! Tools that we use and love.
“If you’re not putting out relevant content in relevant places, you don’t exist.”– Gary Vaynerchuk
This Issue of Creativity Published brought to you by our favorite marketing automation tool – ActiveCampaign
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Also known as “The WordPress Chick,” is an entrepreneur, coach, podcaster, and content creator.
She has built her lifestyle business over the last 10 years using WordPress, content marketing, and through growing her community. She lives by her commitment to #JustShowUP.