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Creativity Published ~ No. 046

If you had told me when I started my business that I would fall in love with email marketing (and now copywriting), I would have thought you were nuts.

It wasn’t that I didn’t like writing, I simply hadn’t done much of it (outside of writing papers in college) and didn’t think of myself as a writer. I could do what needed to be done, but I was pretty indifferent about it.

As soon as you decide you’re going to start marketing online you inevitably come across someone telling you to “build your list!” or, thanks to all the bro-marketers, “the money is in the list!”

As cheesy as it sounds, it’s true.

I have very few regrets when it comes to what I’ve done… I tend to lean more towards regretting the things I didn’t do. And in this case, my regret would be not focusing on email marketing sooner.

We were recently asked by a reader why we thought email marketing was so valuable (I’m paraphrasing) as most people he knew weren’t reading their emails anymore (outside of B2B).

Since we believe that #EverythingIsContent, answering this question with a blog post seemed like the logical thing to do.

While this is pretty anecdotal, I’ve included some pretty powerful stats that will have you thinking differently about email marketing.

Read “Email Marketing – The Most Important Marketing Channel in Your Business” here.

Happy creating!
Jodi & Kim

Things worth sharing…

3 Ironclad Reasons To Avoid ClickFunnels + Affordable Alternatives
[Women Conquer Biz]

Jen McFarland wrote a great article about the “truth” about ClickFunnels. This is probably the most objective and direct article about why ClickFunnels shouldn’t be your landing page builder of choice.
RELATED: What is #FtheHustle?

Drive Leads and Sales by Combining Social Media and Email Marketing
After you read our post about email marketing (and why it’s the most important marketing channel in your business), you should head over to Vyper and read this in-depth post with tips to growing your list with social media and improving your email marketing.
RELATED: Conversion Strategy (Part 1): Creating a Valuable Offer

What I’ve Learned From Writing Over 1000 Blog Posts
[Tom Kuegler]
Tom Kuegler is a writer I’ve been following on Medium for a while. It’s been fascinating to watch his growth on Medium as well as his own blog. There isn’t anything earth-shattering in this article, but it’s a great reminder that the simple (not always easy) tasks are what help you reach your goals.
RELATED: I’ve Written 600 Articles on Medium. This is What I’ve Learned.

Better Together…

Creativity loves company! Tools to test and try…

Email has an ability many channels don’t: creating valuable, personal touches – at scale.

– David Newman

Until next time!

Happy Creating,

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Kim Doyal

Kim Doyal
Also known as “The WordPress Chick,” is an entrepreneur, coach, podcaster, and content creator.

She has built her lifestyle business over the last 10 years using WordPress, content marketing, and through growing her community. She lives by her commitment to #JustShowUP.

Jodi Hersh

Jodi Hersh
Is a “Smartist.” Celebrating 25 years as Orange Star Design — the intersection of creativity, experience and technology.

She helps bring people’s visions to life with strategic branding, websites and marketing solutions. Jodi is also the founder of Live Love Dogs®.