Creativity Published ~ No. 006

 

Do you think of email marketing as content?

If you don’t, don’t worry, you’re not alone. Many people treat email marketing as something completely separate from content marketing.

However, a good story-style email can also become a high-converting blog post. If the email does well when you send it (open rates and engagement), then it will probably do well as a blog post too.

Of course, you don’t have to post every email you send as a blog post (remember with content marketing context is key), but it’s still content. It’s a way to engage with your audience and create a connection.

Read why Email Marketing is the Ultimate Content Marketing for Driving Sale here

Author Gretchen Rubin says “Whenever you read this, and wherever you are, you are in the right place to begin.”

If this is you, I encourage you to cash in on your experience, your network, and the relationships you can use to your advantage. You can do it. Don’t give in to your fears.

All entrepreneurs live with fear. Don’t let it become the obstacle denying you the things you want most. What are we really afraid of anyway? 

Commitment to a new venture and the loss of freedom that it might entail? That being successful might mean you lose the life you know? Is it the shame you’ll experience if you fail? Whatever it is that lights you up — Do that!