Does your content marketing feel like an endless run on a treadmill to nowhere?
90 DAY PLANNER
One place to strategically plan, create and measure your content to achieve your goals.
Define your goals
Map out your content strategy
Plan and schedule your content
Measure what's working
How would you feel if you knew your content marketing was driving traffic and sales?
Not after the fact, but before you hit publish?
We get it. We create content too, but we've been frustrated. One of the biggest problems with content creation and marketing today is creating a content strategy that works, i.e, drives sales. There are plenty of digital tools for scheduling your content once it's created, but creating the strategy?
Nothing.
Look, we get it. We create, publish, and share our content online. But planning it all online?
It's just not the same thing as taking a pen to paper.
We've used frameworks, outlining tools, project management software, Google docs, you name it.
But it always felt like something was missing...
... until now.
For years I have struggled with organizing and goal setting our content for the month and year. I have used countless tools, worksheets, calendars both on and offline. For me, there has never been one tool. I usually end up with a collection of various tools. Until now. The Content Creators Planner is the one tool that has all that I need to plan, set goals, organize and track our success with our online content.
WHAT'S INCLUDED IN THE CONTENT CREATORS PLANNER
The Content Creators Planner comes with 8 main elements to plan an effective content marketing strategy that supports your business goals:
Monthly Goals
Your content should support your business goals, not be an afterthought. Set your monthly goals and plan your content with a purpose.
Content Strategy Map
Once you have your goals, map out your content by deciding what will be cornerstone content, what type of content that will be (written, audio, video), and how you’ll repurpose that into micro-content.
Content Checklists
It’s way too easy to miss elements of optimizing your content. We’ve added 8 content checklists for you to make sure your content performs and supports your goals.
Monthly Content Calendar
Use the monthly content calendar to schedule your content campaigns along with all your promotions (paid campaigns, active funnels, and sales goals).
Weekly Content Calendar
From your monthly plan, create your weekly content and marketing calendar. Schedule your content based on the marketing channel, social platform, and content status (outline, draft, publish, edit).
Weekly Statistics
Use the weekly statistics to review your week: did all your content get published and shared? Look at the effectiveness of your content in direct relation to your sales and conversion goals.
Monthly Statistics
Measure the performance of your content each month to track where your traffic and sales are coming from. We’ve included sales, email marketing, Messenger, and paid promotions as well as content referral sources.
Monthly Review
It’s important to highlight your accomplishments. We’ve included thought starter questions as well as plenty of space to reflect, doodle, and map out more content for the upcoming month.
Quarterly Statistics
The quarterly statistics allows you to measure your sales and content goals for the quarter, against the previous quarter, to analyze growth opportunities and acknowledge wins.
Get your Content Creators Planner
Create your goals, map out your content, and implement your marketing campaigns to drive traffic and sales!
CREATING YOUR CONTENT PLAN
Content Goals & Strategy
Monthly Goals:
Your content should support your business goals, not be an afterthought. Set your monthly goals and plan your content with a purpose.
- Set your goals
- Define your content topics
- Designate your call action
- Choose your offer/end goal
Content Strategy Map:
Once you have your goals, map out your content by deciding what will be cornerstone content, what type of content you'll create (written, audio, video), and how you’ll repurpose that into micro-content.
- Choose your content so they’re in alignment with your goals
- Decide which medium you’ll produce
- Map out micro-content from your original post
- Define the platforms for your micro-content
Plan out the conversion goal and call-to-action before you start creating content
Content Checklists
It’s way too easy to miss elements of optimizing your content. We’ve added 8 content checklists for you to make sure your content performs and supports your goals.
- Blog posts
- Podcasts
- Video
- Social
- Live stream
- Stories
- Infographic
- Interactive Content
Plan and schedule after mapping out your content
Monthly Content Calendar
Use the monthly content calendar to schedule your content campaigns along with all your promotions (paid campaigns, active funnels, and sales goals).
- List topics for the month
- Define your campaigns (organic and paid)
- Extra space to define priorities
- List promotions, active funnels, sales goals, and notes
Weekly Content Calendar
From your monthly plan, create your weekly content and marketing calendar. Schedule your content based on the marketing channel, social platform, and content status (outline, draft, publish, edit).
- Weekly thought starters (you define)
- Daily goal (towards your conversion goals)
- Blog status (outline, draft, edit, publish)
- Email marketing (outline, draft, edit, publish)
- Social posts: Select the platform, define the post
- Blog, Podcast, and Video checklists included for easy reference
Measure and track the results from your content
Monthly Statistics
Measure the performance of your content each month to track where your traffic and sales are coming from. We’ve included sales, email marketing, Messenger, and paid promotions as well content referral sources.
- Sales (goals, prior month, this month, difference)
- Email marketing
- Messenger Campaigns
- Paid Promotions
- Website traffic
- Blog, Podcast, Video and other content referral sources
Quarterly Statistics
The quarterly statistics allows you to measure your sales and content goals for the quarter, against the previous quarter, to analyze growth opportunities and acknowledge wins.
- Sales for the quarter
- Email Subscriber statistics
- Messenger Campaign performance
- Paid promotion results
- Website traffic and referral sources for the quarter
Monthly Review
It’s important to highlight your accomplishments. We’ve included thought starter questions as well as plenty of space to reflect, doodle, and map out more content for the upcoming month.
CREATORS
”We wanted to create a planner that was specifically tailored to content marketing, social media platforms, getting results, and measuring what worked. This is the planner we wish we had when we started online marketing.“
Even after being immersed in the online marketing world for many years, we still felt overwhelmed with the amount of pieces that need to fit together to create a content strategy that is manageable and effective. We found ourselves using multiple digital tools, all with some overlapping features, but none that really helped us create the foundation and see everything in one place.
Both being fans of pen, paper, and anything creative, we knew that we needed something physical that we could write in that would help us map out a content strategy with an end conversion goal in mind.
Kim Doyal
Formerly known as, “The WordPress Chick”, is an entrepreneur, coach, podcaster, and content creator.
She has built her lifestyle business over the last 10 years using WordPress, content marketing, and through growing her community. She lives by her commitment to #JustShowUP.
Jodi Hersh
Is a “Smartist.” Celebrating 25 years as Orange Star Design, Inc. — the intersection of creativity, experience and technology.
She helps bring people’s visions to life with strategic branding, websites and marketing solutions. Jodi is also the founder of Live Love Dogs® pawsitively fetching sWag.
DRIVE TRAFFIC AND SALES
with content designed to convert
Create your goals, map out your content, and implement your marketing campaigns to drive traffic and sales!
Just want the PDF?
We know some people prefer a paperless environment.
The digital PDF version of the Content Creators Planner can be used with apps such as Notability (iPad) or PDFelement (Android).
