Not after the fact, but before you hit publish?
We get it. We create content too, but we've been frustrated. One of the biggest problems with content creation and marketing today is creating a content strategy that works, i.e, drives sales. There are plenty of digital tools for scheduling your content once it's created, but creating the strategy?
Nothing.
Look, we get it. We create, publish, and share our content online. But planning it all online?
It's just not the same thing as taking a pen to paper.
We've used frameworks, outlining tools, project management software, Google docs, you name it.
But it always felt like something was missing...
... until now.
The Content Creators Planner comes with 8 main elements to plan an effective content marketing strategy that supports your business goals:
Your content should support your business goals, not be an afterthought. Set your monthly goals and plan your content with a purpose.
Once you have your goals, map out your content by deciding what will be cornerstone content, what type of content that will be (written, audio, video), and how you’ll repurpose that into micro-content.
It’s way too easy to miss elements of optimizing your content. We’ve added 8 content checklists for you to make sure your content performs and supports your goals.
Use the monthly content calendar to schedule your content campaigns along with all your promotions (paid campaigns, active funnels, and sales goals).
From your monthly plan, create your weekly content and marketing calendar. Schedule your content based on the marketing channel, social platform, and content status (outline, draft, publish, edit).
Use the weekly statistics to review your week: did all your content get published and shared? Look at the effectiveness of your content in direct relation to your sales and conversion goals.
Measure the performance of your content each month to track where your traffic and sales are coming from. We’ve included sales, email marketing, Messenger, and paid promotions as well as content referral sources.
It’s important to highlight your accomplishments. We’ve included thought starter questions as well as plenty of space to reflect, doodle, and map out more content for the upcoming month.
The quarterly statistics allows you to measure your sales and content goals for the quarter, against the previous quarter, to analyze growth opportunities and acknowledge wins.
Create your goals, map out your content, and implement your marketing campaigns to drive traffic and sales!
Your content should support your business goals, not be an afterthought. Set your monthly goals and plan your content with a purpose.
Once you have your goals, map out your content by deciding what will be cornerstone content, what type of content you'll create (written, audio, video), and how you’ll repurpose that into micro-content.
Plan out the conversion goal and call-to-action before you start creating content
It’s way too easy to miss elements of optimizing your content. We’ve added 8 content checklists for you to make sure your content performs and supports your goals.
Use the monthly content calendar to schedule your content campaigns along with all your promotions (paid campaigns, active funnels, and sales goals).
From your monthly plan, create your weekly content and marketing calendar. Schedule your content based on the marketing channel, social platform, and content status (outline, draft, publish, edit).
Measure the performance of your content each month to track where your traffic and sales are coming from. We’ve included sales, email marketing, Messenger, and paid promotions as well content referral sources.
The quarterly statistics allows you to measure your sales and content goals for the quarter, against the previous quarter, to analyze growth opportunities and acknowledge wins.
It’s important to highlight your accomplishments. We’ve included thought starter questions as well as plenty of space to reflect, doodle, and map out more content for the upcoming month.
”We wanted to create a planner that was specifically tailored to content marketing, social media platforms, getting results, and measuring what worked. This is the planner we wish we had when we started online marketing.“
Even after being immersed in the online marketing world for many years, we still felt overwhelmed with the amount of pieces that need to fit together to create a content strategy that is manageable and effective. We found ourselves using multiple digital tools, all with some overlapping features, but none that really helped us create the foundation and see everything in one place.
Both being fans of pen, paper, and anything creative, we knew that we needed something physical that we could write in that would help us map out a content strategy with an end conversion goal in mind.
Kim Doyal
Formerly known as, “The WordPress Chick”, is an entrepreneur, coach, podcaster, and content creator.
She has built her lifestyle business over the last 10 years using WordPress, content marketing, and through growing her community. She lives by her commitment to #JustShowUP.
Jodi Hersh
Is a “Smartist.” Celebrating 25 years as Orange Star Design, Inc. — the intersection of creativity, experience and technology.
She helps bring people’s visions to life with strategic branding, websites and marketing solutions. Jodi is also the founder of Live Love Dogs® pawsitively fetching sWag.
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